UBC, Enterprise Redesign

2019 | Senior Manager, Creative Services

Redesigning UBC's website was a massive undertaking. It involved navigating complex content, coordinating with numerous stakeholders across the entire organization, and meeting a near-impossible deadline. We tackled the project by assembling a cross-functional team, streamlining workflows, and prioritizing user experience from the outset. Early adoption of wireframing helped define the website's structure and architecture, establishing a clear vision for success that guided our efforts. My role as Senior Manager within the Creative team and UX Lead allowed me to facilitate seamless communication and coordination among creative, marketing, and development teams, ensuring a shared vision from the outset. This collaborative approach enabled us to deliver a redesigned website on time, despite considerable challenges.

My Role

Senior Manager for Creative Team, UX Lead + Designer, Front End Developer, SEO Analyst, and Animator

Platform

Huron Platform, Bootstrap 4.0 Framework, GatsbyJS, React.js, JQuery, HTML, CSS, Javascript

Team

• Director of Marketing: Darren Kluesner
• Creative Director: Barton Kelecava
• Senior Graphic Designer: Ann Pickett
• Video Editor, Animator: Alex Dorrier
• Marketing Director, Copy Writer: Amy Bishop
• Marketing Manager, Copy Writer: Brein Crumlich
• IT Director: Justin Wilson
• Lead Server Side Developer: Justin Wishnefsky