Gamification Boosts Clinical Trial Recruitment

2018 | Manager, Creative Services

I collaborated with Senior Manager to develop and launch a novel gamified HTML email campaign designed to improve clinical trial recruitment. This innovative approach, which incorporated game mechanics to increase engagement, generated immediate positive results. Clients and participating sites enthusiastically embraced the program, and the campaign's success earned both a Gold Healthcare Ad Award and a Gold Aster Award. Following the awards we implemented this successful strategy for twelve additional campaigns across four different clients, demonstrating its ongoing effectiveness and scalability.

My Role

Manager Creatives Services, UX lead, Front End Developer

Platform

HTML, Email on Acid

Team

• Senior Manager, Clinical Trial: Marita Lynott
• Senior Graphic Designer: Ann Pickett

Awards

Healthcare Ad Award | 2018

Aster Awards | 2018