Leveraging Sensory Design for Maximum Impact

2016 | Manager, Creative Services

This video project exemplifies a UX-focused approach to video advertising, emphasizing the power of sensory design to create a powerful and memorable experience. I developed the concept, animation, and editing, drawing inspiration from a home theater experience. The resulting advertisement utilizes a pulsating heartbeat as the central visual and auditory element. By strategically minimizing other elements, this minimalist design maximizes the impact of the heartbeat, creating a visceral and engaging user experience.

My Role

Creative Services Manager, Video Editor, Animator

Platform

Vimeo

Team

• Executive Director: Nancy Mulligan

Awards

Healthcare Ad Award | 2016