Transforming the Patient Journey: A UX Driven Approach

2016 | Manager, Creative Services

My involvement with Pfizer Link spans over a decade, beginning with the initial design and development of this patient alumni portal in 2011. From the outset, the platform aimed to provide trial participants with access to their health information, trial results, and future study opportunities. As I progressed from UX Designer to Product Manager and then Product Director, my responsibilities expanded, encompassing day-to-day operations, team leadership, and strategic decision-making.

In 2018, when I took over a leadership role for the product, I was tasked by our Executive Director with fixing the platforms ability to recruit new users. I did a full heuristic review of the website and all it's processes, identified the problem areas using card sorting and a couple other UX techniques, updated the design and changed the entire user journey so that study participants could enroll at the beginning of the process instead of the end. I developed a pattern library, worked with IT teams from both companies and regularly presented to project stakeholders. The end result was a massive increase in enrollments. We had a 50% expansion to our overall enrollment numbers right out the gate and were able to recruit in two years what had previously taken a decade.

My Role

Project Director, UX Lead, Front End Developer

Platform

Huron Platform, Bootstrap 4.0 Framework, jQuery, HTML, CSS, Javascript

Team

• Executive Director: Nancy Mulligan
• Project Manager, Copy Writer: Lena Amad
• IT Project Manager: Mike Stanislaw
• Production Manager, Video Editor, Animator: Alex Dorrier
• Senior Designer: Ann Pickett

Awards

Healthcare Ad Award | 2016